Course description

This is an introductory management course covering the management of technology and innovation in start-ups as well as in established firms. This course is designed for students who may someday work in, consult for, and/or create firms whose primary product is fundamentally related to technology or innovation.

We will start by examining how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. We will then examine technology companies such as Netflix, Google, Adobe, Eli Lilly, etc. and explore the questions: Why do some technology leaders fail, and how do technology innovators successfully take on and replace incumbent firms? We will also explore how to design and lead innovative organizations and teams, as well as creating effective strategies for managing intellectual property.

Johnson MBA students are not eligible to enroll in the class

Summer 2024: Online course

Student experiences

"Subrina created a fun learning environment and I always enjoyed her classroom."
"Subrina is a knowledgeable and inspiring teacher full of mind-changing ideas. I continue to learn from her insights about innovation. After her course ended, I started my own career as an innovation coach."