Precollege programs 2021

Join our email list to receive information about upcoming precollege programs.

  • Winter Session 2021 online courses will be added throughout the fall.
  • Summer Session 2021 course rosters will be available in late December.

Visit our online learning pages to read about course schedules and textbooks; credits, grades, and transcripts; tuition; and eligibility.

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.

This course is open to all registrants, including undergraduates and precollege students.

Classes

No upcoming classes were found.

Previously offered classes

Summer 2020: Online course

Section ID:AEM 2400 001-LEC
Number:1302
Class dates:July 13-31, 2020
Time / room:
Mode of instruction:Online learning
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:80
  This is an online course. Please review the online course FAQs.
To enroll:See the "Registration" page of the online courses program.