AEM 2400 Marketing
Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.
No upcoming classes were found.
Previously offered classes
Winter 2022: Online course
| Section ID: | AEM 2400 001-LEC |
| Number: | 1129 |
| Session: | 3-week Winter session |
| Class dates: | January 3-21, 2022 |
| Final exam/project due: | Friday January 21, 11:59 PM (see Final exams) |
| Time / room: | |
| Mode of instruction: | Asynchronous distance learning |
| Credit: | 3 |
| Grade: | Graded only |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 40 |
| Restrictions: | Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| Eligibility: |
Sophomores, Juniors, & Seniors |
| To enroll: | The application deadline for this program has passed. No further applications for this course will be accepted. See Dates & Deadlines. See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2022: Online course
| Section ID: | AEM 2400 001-LEC |
| Number: | 1218 |
| Session: | Summer 3-week 2 |
| Class dates: | June 21-July 8, 2022 |
| Final exam/project due: | Friday July 08, 11:59 PM (see Final exams) |
| Time / room: | |
| Mode of instruction: | Asynchronous distance learning |
| Credit: | 3 |
| Grade: | Graded only |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 100 |
| Notes: | Enrollment limited to: non-Dyson majors. Forbidden Overlap: AEM 2420. If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| Eligibility: |
Sophomores, Juniors, & Seniors |
| To enroll: | This course is full. If you would like to be considered for a different class, please send an email to precollege@cornell.edu with the class number. You will want to first check that the class you want is not full before you write to us. The application deadline for this program has passed. No further applications for this course will be accepted. See Dates & Deadlines. See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2022: Ithaca campus
| Section ID: | AEM 2400 002-LEC |
| Number: | 1231 |
| Session: | Summer 3-week 3 |
| Class dates: | July 11-29, 2022 Residential program dates: The dates listed here are for class times only. If you’re attending the Summer Residential Program, your dates will include move-in and move-out days. See Summer Residential Program dates. Precollege Studies may offer additional events, such as workshops and college fairs, during your session. See activities. |
| Final exam/project due: | Friday July 29, 10 AM - 12:30 PM / Warren Hall B50 (see Final exams) |
| Time / room: | M-F 10 AM - 12:30 PM / Warren Hall B50 |
| Mode of instruction: | In person |
| Credit: | 3 |
| Grade: | Graded only |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 40 |
| Restrictions: | Enrollment limited to: non-Dyson majors. Forbidden Overlap: AEM 2420. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| Eligibility: |
Sophomores, Juniors, & Seniors |
| To enroll: | The application deadline for this program has passed. No further applications for this course will be accepted. See Dates & Deadlines. This course is open to all registrants, including undergraduates and precollege students. |
Student experiences
