AEM 2400 Marketing
Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Summer 2025: Online course
| Section ID: | AEM 2400 001-LEC |
| Number: | 1376 |
| Session: | Summer 3-week 2 |
| Class dates: | June 23-July 11, 2025 |
| Mode of instruction: | Online (async) |
| Final exam/project due: | Friday July 11, 11:59 PM (see Final exams) |
| Credit: | 3 |
| Grade: | Graded only |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 50 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: | See Dates & Deadlines. See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
| Tuition & fees: | See Tuition for Online Courses |
Summer 2025: Ithaca campus
| Section ID: | AEM 2400 002-LEC |
| Number: | 1377 |
| Session: | Summer 3-week 3 |
| Class dates: | July 14-August 1, 2025 Course dates: Please note the dates listed here are class dates only. Check the summer academic calendar for the full program dates, if applicable. |
| Mode of instruction: | In person |
| Days / times: | M-F 10 AM - 12:30 PM |
| Location: | TBA |
| Final exam/project due: | (see Final exams) |
| Credit: | 3 |
| Grade: | Graded only |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 50 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: | See Dates & Deadlines. This course is open to all registrants, including undergraduates and precollege students. |
Student experiences
