Start planning for Summer 2021!

Join us for online and on-campus courses during Summer 2021. Courses will be added throughout the coming months. Applications open in late January. Read about Summer 2021 plans.

Don't want to wait? Consider taking a Spring 2021 online course. Learn about online study and view Spring 2021 online courses.

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.

This course is open to all registrants, including undergraduates and precollege students.

Eligibility

Summer 2021: Online course

Section ID:AEM 2400 001-LEC
Number:TBA
Session:Summer 3-week 2
Class dates:June 21-July 9, 2021
Time / room:
Mode of instruction:Asynchronous distance learning
Credit:3
Grade:Graded only
Instructor:TBA
Max. enroll:40
  This is an online course. Please review the online course FAQs.
To enroll:Apply Now.

See Apply for Online Courses.

See Dates & Deadlines.

Summer 2021: Ithaca campus

Section ID:AEM 2400 002-LEC
Number:TBA
Session:Summer 3-week 3
Class dates:July 12-30, 2021
 

Residential program dates: The dates listed here are for class times only. If you’re attending the Summer Residential Program, your dates will include move-in and move-out days. See Summer Residential Program dates.

Precollege studies may offer additional events, such as workshops and college fairs, during your class period. See activities.

Time / room:M-F 9 AM - 12 PM / TBA
Mode of instruction:In person
Credit:3
Grade:Graded only
Instructor:TBA
Max. enroll:40
Restrictions:Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.
To enroll:Apply Now.

See Dates & Deadlines.

Student experiences

"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."