Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.

No upcoming classes were found.

Previously offered classes

Winter 2022: Online course

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 001-LEC
Number:1129
Session:3-week Winter session
Class dates:January 3-21, 2022
Final exam/project due:Friday January 21, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Asynchronous distance learning
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:40
Restrictions:Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors.
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
Eligibility:

Sophomores, Juniors, & Seniors

See Eligibility for Summer/Winter Courses

To enroll:

The application deadline for this program has passed. No further applications for this course will be accepted.

See Apply for Online Courses.

See Dates & Deadlines.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Summer 2022: Online course

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 001-LEC
Number:1218
Session:Summer 3-week 2
Class dates:June 21-July 8, 2022
Final exam/project due:Friday July 08, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Asynchronous distance learning
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:100
Notes:Enrollment limited to: non-Dyson majors. Forbidden Overlap: AEM 2420. If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
Eligibility:

Sophomores, Juniors, & Seniors

See Eligibility for Summer/Winter Courses

To enroll:

This course is full. If you would like to be considered for a different class, please send an email to precollege@cornell.edu with the class number. You will want to first check that the class you want is not full before you write to us.

The application deadline for this program has passed. No further applications for this course will be accepted.

See Apply for Online Courses.

See Dates & Deadlines.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Summer 2022: Ithaca campus

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 002-LEC
Number:1231
Session:Summer 3-week 3
Class dates:July 11-29, 2022
 

Residential program dates: The dates listed here are for class times only. If you’re attending the Summer Residential Program, your dates will include move-in and move-out days. See Summer Residential Program dates.

Precollege Studies may offer additional events, such as workshops and college fairs, during your session. See activities.

Final exam/project due:Friday July 29, 10 AM - 12:30 PM / Warren Hall B50 (see Final exams)
Time / room:M-F 10 AM - 12:30 PM / Warren Hall B50
Mode of instruction:In person
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:40
Restrictions:Enrollment limited to: non-Dyson majors. Forbidden Overlap: AEM 2420.
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
Eligibility:

Sophomores, Juniors, & Seniors

See Eligibility for Summer/Winter Courses

To enroll:

The application deadline for this program has passed. No further applications for this course will be accepted.

See Dates & Deadlines.

This course is open to all registrants, including undergraduates and precollege students.

Student experiences

"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."