Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.

Summer 2023: Online course

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 001-LEC
Number:1011
Session:Summer 3-week 2
Class dates:June 20-July 7, 2023
Final exam/project due:Friday July 07, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Online (async)
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:50
Restrictions:Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors.
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
Eligibility:

Sophomores, Juniors, & Seniors

See Eligibility for Summer Courses.

To enroll:

See Apply for Online Courses.

See Dates & Deadlines.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Tuition & fees:See Tuition for Online Courses

Summer 2023: Online course

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 002-LEC
Number:1012
Session:Summer 3-week 3
Class dates:July 10-28, 2023
Final exam/project due:Friday July 28, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Online (async)
Credit:3
Grade:Graded only
Instructor:Erickson, G. (gse23)
Max. enroll:50
Restrictions:Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors.
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
Eligibility:

Sophomores, Juniors, & Seniors

See Eligibility for Summer Courses.

To enroll:

See Apply for Online Courses.

See Dates & Deadlines.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Tuition & fees:See Tuition for Online Courses

Student experiences

"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."