AEM 2400 Marketing
Start planning for Summer 2021!
Join us for online and on-campus courses during Summer 2021. Courses will be added throughout the coming months. Applications open in late January. Read about Summer 2021 plans.
Don't want to wait? Consider taking a Spring 2021 online course. Learn about online study and view Spring 2021 online courses.

Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.
This course is open to all registrants, including undergraduates and precollege students.
Eligibility
- Sophomores, Juniors, and Seniors
- See Eligibility for Summer/Winter Courses
Summer 2021: Online course
Section ID: | AEM 2400 001-LEC |
Number: | TBA |
Session: | Summer 3-week 2 |
Class dates: | June 21-July 9, 2021 |
Time / room: | |
Mode of instruction: | Asynchronous distance learning |
Credit: | 3 |
Grade: | Graded only |
Instructor: | TBA |
Max. enroll: | 40 |
This is an online course. Please review the online course FAQs. | |
To enroll: | Apply Now. See Dates & Deadlines. |
Summer 2021: Ithaca campus
Section ID: | AEM 2400 002-LEC |
Number: | TBA |
Session: | Summer 3-week 3 |
Class dates: | July 12-30, 2021 Residential program dates: The dates listed here are for class times only. If you’re attending the Summer Residential Program, your dates will include move-in and move-out days. See Summer Residential Program dates. Precollege studies may offer additional events, such as workshops and college fairs, during your class period. See activities. |
Time / room: | M-F 9 AM - 12 PM / TBA |
Mode of instruction: | In person |
Credit: | 3 |
Grade: | Graded only |
Instructor: | TBA |
Max. enroll: | 40 |
Restrictions: | Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420. |
To enroll: | Apply Now. See Dates & Deadlines. |
Student experiences

