Upcoming programs

  • Winter Session 2020 courses will be added throughout the fall.
  • Updates to our Summer College 2020 offerings are in progress. We expect them to be completed by mid-December.

Delve into the art of marketing

In this rigorous program, you'll gain an understanding of the forces at work in the buying and selling of goods, services, and ideas.

You'll learn about the principles and fundamentals of modern marketing by exploring real-world examples, such as the evolution of Apple products, the messaging strategies used by Cottonelle and Pedigree dog food, and how Google and Facebook design their advertising platforms.

Working with other students, you'll define and analyze marketing tactics and strategies as you examine topics including consumer behavior; segmentation and targeting; market research; branding; retailing and wholesaling; integrated marketing communications; advertising, PR, and personal selling; digital marketing; international marketing; competitive strategies; and social responsibility and ethics.

Rounding out the program will be visits from industry guest lecturers.

You'll be expected to participate actively in class discussions, working with your classmates to synthesize different perspectives. In the process, you'll build your marketing knowledge, sharpen your decision-making capabilities, and develop your teamwork and communication skills.