This program will be offered online!

This program has been converted to an online course: Marketing (AEM 2400).

Featuring the same faculty and rigorous Cornell education as the on-campus version, this three-credit course will run July 13–July 31.

To enroll, review the course description, read about online courses and follow the registration steps.

Please contact us if you have questions.

Read about Summer College and the Novel Coronavirus (COVID-19)

Delve into the art of marketing

In this rigorous program, you'll gain an understanding of the forces at work in the buying and selling of goods, services, and ideas.

You'll learn about the principles and fundamentals of modern marketing by exploring real-world examples, such as the evolution of Tesla’s products and distribution, how Halo Top and other niche marketers compete with Unilever, and the communication approaches of Google’s Unskippable Labs (digital advertising) and Cheetos/USA Curling (sales promotion).

Working with other students, you'll identify and analyze marketing strategies and tactics as you examine topics including strategic planning; consumer behavior; segmentation and targeting; market research and analytics; branding; retailing and wholesaling; integrated marketing communications (advertising, publicity, sales promotion, personal selling, and digital marketing); and ethics.

Rounding out the program will be visits from industry guest lecturers.

You'll be expected to participate actively in class discussions, working with your classmates to synthesize different perspectives. In the process, you'll build your marketing knowledge, sharpen your decision-making capabilities, and develop your teamwork and communication skills.