Apply for online summer courses

  • Due to COVID-19, Precollege Studies summer 2021 courses will be held online. Check the online course roster frequently for updates and learn about online study.
  • Courses will be added throughout the coming months. Apply now.

Course description

As a participant of this course, you will be engaged in a thoughtfully designed blend of active learning sessions, group work, and lectures that focuses on assessing your market, testing your idea, and planning the successful execution of new food and beverage industry concepts. Through presentations, research, guest speakers, and more, you will be introduced to the segments and scope of the industry, to the major players, and to the market forces and critical issues at play in this competitive field. You will discover the importance of identifying your customer and learn how to conduct market research and apply marketing principles to food and beverage concepts. With this information, you will be able to shape your idea, define your value proposition, and develop an effective business case for your concept. In addition, you’ll become acquainted with topics including food safety, standardization, and recipe development; explore menu design and planning; investigate facilities and production issues; identify basic concerns regarding supply chain and inventory management in a food and beverage setting; and familiarize yourself with purchasing and quality assurance concerns.

Outcome 1: Deepen your understanding of the food and beverage industry, from market segmentation to menu planning, food safety, supply chain, and service issues

Outcome 2: Learn what it means, and takes, to be an entrepreneur in the food and beverage industry

Outcome 3: Identify the considerations required to develop a viable, and sustainable, food and beverage concept

Outcome 4: Strengthen your business, marketing, and management knowledge

Not open to Hotel Students.

This course is open to all registrants, including undergraduates and precollege students.

Summer 2021: Online course

Section ID:HADM 1102 001-LEC
Session:Summer 3-week 2
Class dates:June 21-July 9, 2021
Time / room:MWF 9 AM - 11:30 AM / Online
Mode of instruction:Online learning
Grade:Graded only
Instructor:Gaulke, C. (ccg79)
Max. enroll:80
Notes:Class is not open to matriculated SHA students. Live sessions (6-7.5 hours per week (18-22.5 hours total)) will be supplemented by a number of prerecorded content videos (approximately 6-7.5 hours per week) and other asynchronous assignments to be completed prior to their associated live sessions.

Sophomores, Juniors, & Seniors

See Eligibility for Summer/Winter Courses

To enroll:

Apply Now.

See Apply for Online Courses.

See Dates & Deadlines.

See Online Learning FAQs.