This program will be offered online!

This program has been converted to an online course: Entrepreneurship and Concept Development in the Food and Beverage Industry (HADM 1102).

Featuring the same faculty and rigorous Cornell education as the on-campus version, this three-credit course will run June 22–July 10, 2020.

To enroll, review the course description, read about online courses and follow the registration steps.

Please contact us if you have questions.

Read about Summer College and the Novel Coronavirus (COVID-19)

Explore food & beverage marketing, business, operations & service issues

In this program, you'll examine the food and beverage industry, its major players, and the market forces and critical issues at play in this competitive field.

Through presentations, research, team projects, and guest speakers, you'll learn how to conduct market research, identify customers, test business ideas, and plan the successful execution of new food and beverage industry concepts.

And—to reinforce what you're learning in class—you'll develop your own food and beverage idea, define your value proposition, and present an effective business case for your concept.

In addition, you'll explore menu and recipe development, investigate facilities and production issues, identify basic concerns regarding supply chain and inventory management in a food and beverage setting, and familiarize yourself with purchasing and quality assurance concerns.

This program is offered in conjunction with the world-renowned School of Hotel Administration—part of Cornell's SC Johnson College of Business.