2020 Courses

  • Summer Session 2020 courses will be added throughout the winter.

Course description

This is an introductory management course covering the strategic management of technology and innovation in established firms as well as startup organizations. This course is designed for students who may someday work in, consult for, and/or create firms whose primary product is fundamentally related to technology or innovation. The course typically includes both M.B.A. students and graduate students in science. It starts by examining how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. We will then explore the questions: Why do some technology leaders fail? and How do technology innovators successfully take on and replace incumbent firms? This leads to an examination of internal management issues, focusing on the design of innovative organizations: designing reward systems, managing growth, overcoming resistance to change, and using organizational culture to promote innovation.

Johnson Students cannot enroll


Summer 2020: Ithaca campus

Section ID:NBA 6650 001-LEC
Class dates:June 22-July 10, 2020
Due date:Friday July 10, 9 AM - 11:30 AM / TBA (see Final exams)
Time / room:M-F 9 AM - 11:30 AM / TBA
Grade:Student option (no audit)
Max. enroll:30
Related:Co-offered with : NBA 2650 001-LEC
To enroll:
Register now

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