Course description

Covers social scientific methods to solve communication research problems empirically. Topics include basic principles of social scientific research, random sampling, questionnaire design, experimental research design, focus group techniques, content analysis, and basic descriptive and inferential statistics. Students also learn basic data manipulation, presentation, and analysis techniques using SPSS and EXCEL.

Outcome 1: Have an appreciation for how we do research in the field of communication and why it is important to understand research methods

Outcome 2: Utilize a variety of communication databases to identify scholarly research related to a research topic of interest

Outcome 3: Understand key concepts and vocabulary used to describe various research paradigms and designs

Outcome 4: Analyze the strengths and weaknesses of communication research designs that utilize in-depth interviews, content analysis, surveys and experiments

Outcome 5: Apply knowledge and skills learned about content analysis to design a codebook to analyze newspaper coverage

Outcome 6: Apply knowledge and skills learned about surveys to design an original questionnaire about media use and a sampling strategy

Outcome 7: Analyze numerical data using descriptive andinferential statistics in EXCEL and SPSS

Outcome 8: Convey statistical information through graphs, charts and figures using EXCEL and SPSS

No upcoming classes were found.

Previously offered classes

Summer 2023: Online course

Section ID:COMM 2820 001-LEC
Number:1617
Session:Summer 3-week 1
Class dates:May 30-June 16, 2023
Time / room:M-F 10 AM - 12:15 PM / Online
Mode of instruction:Online (sync)
Credit:4
Instructor:Zhang, C. (cz424)
To enroll:

See Online Learning FAQs.

Summer 2023: Online course

Section ID:COMM 2820 201-DIS
Number:1618
Session:Summer 3-week 1
Class dates:May 30-June 16, 2023
Final exam/project due:TBA (see Final exams)
Time / room:M-F 12:25 PM - 1:25 PM / Online
Mode of instruction:Online (sync)
Credit:0
Grade:Graded
Instructor:TBA
Max. enroll:15
To enroll:Enrollment for this class is closed.

See Online Learning FAQs.