AEM 2400 Marketing
Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
No upcoming classes were found.
Previously offered classes
Winter 2025: Online course
| Section ID: | AEM 2400 001-LEC |
| Number: | 1093 |
| Session: | 3-week Winter session |
| Class dates: | January 2-18, 2025 |
| Mode of instruction: | Online (async) |
| Final exam/project due: | Friday January 17, 11:59 PM (see Final exams) |
| Credit: | 3 |
| Grade: | Graded (no audit) |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 30 |
| Restrictions: | Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: | Enrollment for this class is closed.
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2025: Online course
| Section ID: | AEM 2400 001-LEC |
| Number: | 1376 |
| Session: | Summer 3-week 2 |
| Class dates: | June 23-July 11, 2025 |
| Mode of instruction: | Online (async) |
| Final exam/project due: | Friday July 11, 11:59 PM (see Final exams) |
| Credit: | 3 |
| Grade: | Graded (no audit) |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 50 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: | Enrollment for this class is closed.
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2025: Ithaca campus
| Section ID: | AEM 2400 002-LEC |
| Number: | 1377 |
| Session: | Summer 3-week 3 |
| Class dates: | July 14-August 1, 2025 |
| Mode of instruction: | In person |
| Days / times: | M-F 10 AM - 12:30 PM |
| Location: | See the University Roster for class locations. NetID required. |
| Final exam/project due: | Friday August 01, 10 AM - 12:30 PM (see Final exams) |
| Credit: | 3 |
| Grade: | Graded (no audit) |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 60 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | THIS CLASS IS FULL AND IS NOT ACCEPTING ADDITIONAL ENROLLMENTS. If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: | Enrollment for this class is closed.
This course is open to all registrants, including undergraduates and precollege students. |
Student experiences
