AEM 2400 Marketing
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Winter 2023: Online course
|Section ID:||AEM 2400 001-LEC|
|Session:||3-week Winter session|
|Class dates:||January 3-20, 2023|
|Final exam/project due:||Friday January 20, 11:59 PM (see Final exams)|
|Time / room:|
|Mode of instruction:||Asynchronous distance learning|
|Grade:||Graded (no audit)|
|Instructor:||Erickson, G. (gse23)|
|Restrictions:||Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors.|
|Notes:||If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.|
|To enroll:|| |
See Online Learning FAQs.
This course is open to all registrants, including undergraduates and precollege students.