- Summer Session 2020 courses will be added throughout the winter.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.
Summer 2020: Ithaca campus
|Section ID:||AEM 2400 001-LEC|
|Class dates:||July 13-31, 2020|
|Due date:||Friday July 31, 1 PM - 4 PM / TBA (see Final exams)|
|Time / room:||M-F 1 PM - 4 PM / TBA|
|Notes:||AEM 2400-001 is intended for non-Dyson majors and high school students enrolled in Summer College.|
|To enroll:|| |