Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.

Winter 2023: Online course

G. Scott Erickson
G. Scott Erickson
Professor, SC Johnson College of Business, Cornell University
Section ID:AEM 2400 001-LEC
Number:1073
Session:3-week Winter session
Class dates:January 3-20, 2023
Final exam/project due:Friday January 20, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Asynchronous distance learning
Credit:3
Grade:Graded (no audit)
Instructor:Erickson, G. (gse23)
Max. enroll:30
Restrictions:Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors.
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
To enroll:
Register now

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Student experiences

"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."