AEM 2400 Marketing
Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Summer 2025: Online course
Professor, SC Johnson College of Business, Cornell University
| Section ID: | AEM 2400 001-LEC |
| Number: | 1376 |
| Session: | Summer 3-week 2 |
| Class dates: | June 23-July 11, 2025 |
| Mode of instruction: | Online (async) |
| Final exam/project due: | Friday July 11, 11:59 PM (see Final exams) |
| Credit: | 3 |
| Grade: | Graded (no audit) |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 50 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: |
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2025: Ithaca campus
Professor, SC Johnson College of Business, Cornell University
| Section ID: | AEM 2400 002-LEC |
| Number: | 1377 |
| Session: | Summer 3-week 3 |
| Class dates: | July 14-August 1, 2025 |
| Mode of instruction: | In person |
| Days / times: | M-F 10 AM - 12:30 PM |
| Location: | See the University Roster for class locations. NetID required. |
| Final exam/project due: | (see Final exams) |
| Credit: | 3 |
| Grade: | Graded (no audit) |
| Instructor: | Erickson, G. (gse23) |
| Max. enroll: | 50 |
| Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
| Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
| To enroll: |
This course is open to all registrants, including undergraduates and precollege students. |
Student experiences
"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."