Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.

Summer 2024: Online course

Section ID:AEM 2400 001-LEC
Number:1019
Session:Summer 3-week 2
Class dates:June 24-July 12, 2024
Final exam/project due:Friday July 12, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Online (async)
Credit:3
Grade:Graded (no audit)
Instructor:TBA
Max. enroll:50
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
To enroll:

See Register and Dates & Deadlines for enrollment information.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Summer 2024: Online course

Section ID:AEM 2400 002-LEC
Number:1020
Session:Summer 3-week 3
Class dates:July 15-August 2, 2024
Final exam/project due:Friday August 02, 11:59 PM (see Final exams)
Time / room:
Mode of instruction:Online (async)
Credit:3
Grade:Graded (no audit)
Instructor:TBA
Max. enroll:50
Notes:If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements.
To enroll:

See Register and Dates & Deadlines for enrollment information.

See Online Learning FAQs.

This course is open to all registrants, including undergraduates and precollege students.

Student experiences

"Over the summer at Cornell, I experienced the environment that I want to live and learn in. I made so many incredible friendships with curious and inventive people from all over the world, went on fun and educational adventures, and worked with brilliant professors, TAs, and students in a rigorous and supportive atmosphere."
"I learned a lot about modern marketing and applied it to concrete practice by doing case studies... I found plenty of inspiring ideas that can be applied to my future entrepreneurship."