AEM 2400 Marketing

Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization?s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap with AEM 2420, HADM 2410, HADM 2430 due to content.
No upcoming classes were found.
Previously offered classes
Winter 2023: Online course

Section ID: | AEM 2400 001-LEC |
Number: | 1073 |
Session: | 3-week Winter session |
Class dates: | January 3-20, 2023 |
Final exam/project due: | Friday January 20, 11:59 PM (see Final exams) |
Time / room: | |
Mode of instruction: | Online (async) |
Credit: | 3 |
Grade: | Graded (no audit) |
Instructor: | Erickson, G. (gse23) |
Max. enroll: | 30 |
Restrictions: | Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors. |
Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
To enroll: | Enrollment for this class is closed.
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2023: Online course

Section ID: | AEM 2400 001-LEC |
Number: | 1011 |
Session: | Summer 3-week 2 |
Class dates: | June 20-July 7, 2023 |
Final exam/project due: | Friday July 07, 11:59 PM (see Final exams) |
Time / room: | |
Mode of instruction: | Online (async) |
Credit: | 3 |
Grade: | Graded (no audit) |
Instructor: | Erickson, G. (gse23) |
Max. enroll: | 80 |
Restrictions: | Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors. |
Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
To enroll: | Enrollment for this class is closed.
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2023: Online course

Section ID: | AEM 2400 002-LEC |
Number: | 1012 |
Session: | Summer 3-week 3 |
Class dates: | July 10-28, 2023 |
Final exam/project due: | Friday July 28, 11:59 PM (see Final exams) |
Time / room: | |
Mode of instruction: | Online (async) |
Credit: | 3 |
Grade: | Graded (no audit) |
Instructor: | Erickson, G. (gse23) |
Max. enroll: | 80 |
Restrictions: | Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430. Enrollment limited to: non-Dyson majors. |
Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
To enroll: | Enrollment for this class is closed.
See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Student experiences


- Academics
- Summer Session overview
- Winter Session overview
- Fall & Spring study overview
- Online Learning overview
- Past course rosters
