AEM 2400 Marketing

Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-Dyson majors. Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Summer 2025: Online course
Section ID: | AEM 2400 001-LEC |
Number: | 1376 |
Session: | Summer 3-week 2 |
Class dates: | June 23-July 11, 2025 |
Final exam/project due: | Friday July 11, 11:59 PM (see Final exams) |
Time / room: | |
Mode of instruction: | Online (async) |
Credit: | 3 |
Grade: | Graded (no audit) |
Instructor: | TBA |
Max. enroll: | 50 |
Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
To enroll: | See Register and Dates & Deadlines for enrollment information. See Online Learning FAQs. This course is open to all registrants, including undergraduates and precollege students. |
Summer 2025: Ithaca campus
Section ID: | AEM 2400 002-LEC |
Number: | 1377 |
Session: | Summer 3-week 3 |
Class dates: | July 14-August 1, 2025 |
Final exam/project due: | Saturday August 02, 12 AM (see Final exams) |
Time / room: | M-F 10 AM - 12:30 PM / TBA |
Mode of instruction: | In person |
Credit: | 3 |
Grade: | Graded (no audit) |
Instructor: | TBA |
Max. enroll: | 50 |
Restrictions: | Matriculated Cornell Student enrollment limited to: non-Dyson majors. |
Notes: | If you are a student planning on transferring into the Dyson School, this course does NOT count toward degree requirements. |
To enroll: | See Register and Dates & Deadlines for enrollment information. This course is open to all registrants, including undergraduates and precollege students. |
Student experiences

