Course description

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.

Johnson MBA and Johnson MPS students are not eligible to enroll into this class or NBA 6921 when offered through School of Continuing Education

Summer 2024: Online course

Section ID:NBA 4920 001-LEC
Notes:The NBA 4920 001-LEC section of this course has been cancelled. There may be other sections (listed above) that are open to students.