Phishing for Phools: The Economics of Manipulation & Deception

by George A. Akerlof and Robert J. Shiller,
Tulsa World, November 23, 2015

Some years ago, an advertisement declared that Anacin contained “the pain reliever doctors recommend most.” The claim was not false. But it was misleading. After all, like Anacin, “Brand X,” which was also featured in the ad, was pure aspirin.

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